April simulations are a great way to increase interest and generate enthusiasm for business and management across the board, thanks to their involving nature and exciting edge over lectures and other traditional methods of teaching. All three products can be used to give students and employees a new perspective on learning and entrepreneurship.

Executive is a large simulation run competitively with up to 9 teams. It is a great way to encourage team participation as well as provide greater experience in the world of business. Reports are generated at the end of every round which track on the candidates’ progress in relation to their competitors, and encourages everyone to go for it and think seriously about the decisions they make. For more information see our main website.

Retailer is also a large simulation that can be run competitively. This gives it similar advantages to Executive in that it actively engages participants and encourages a ‘can-do’ attitude throughout the simulation process. With ranges of different decisions from marketing to operations to be made every round, everyone will get involved with this interactive simulation. For more details see our site.

Entrepreneur is a smaller-scale business simulation than our other products, working best with small groups or individuals. It is non-competitive, but there are still plenty of challenges to keep everyone entertained! Ideal for giving a small group an insight into how a business functions in a hands-on and practical way. For more information, visit the page on our main website.

If you’re looking for a way to educate students and employees about the retail industry, then Retailer is the product for you!

Retailer can be tailored to many industries within retail, from fashion to electronics. This is one of the features that make it so versatile as a product, and one of the main reasons why it remains popular across the UK. Retailer can be assigned various levels of difficulty, so is ideal for use within schools and colleges, and all the way up to post-graduates and senior managers. Retailer is an easy and involving way to open participants’ eyes to the world of retail, as well as encourage team participation, innovative thinking and business skills development.  

The aim of the Retailer simulation is to set up a successful chain of stores in various locations across the UK, and make as a large a post-tax profit as possible. There are hundreds of different scenarios available, from a blank canvas to an existing chain of struggling shops. April Training can even create a scenario especially made for you to allow everyone to get the maximum possible experience from the simulation. It can be run in an intensive course that lasts just a few days, or over a period of months with reviews and other related projects also forming part of the training. Retailer is used by clients across the UK in a wide variety of different guises, thanks to the versatility of the training simulation and the dedication of our team who work hard to make sure the simulation is up-to-date and current with the latest data included.