It’s been 25 years since the birth of the idea behind April Training, originating from our MD Julio Faria and Cambridge undergraduate Julian Critchlow in 1986. During this time, the business has grown to be one of the largest producers of business and management simulations in the UK and provides simulations across the world. Every year, thousands of students and trainees participate in and enjoy business training and teaching programmes using April simulations.

A lot has changed since April Training first started, both in terms of technology and the demand for effective and  realistic business training. With the recent huge increases in the number of students taking finance, business and management-related degrees, colleges and universities have been searching for exciting and innovative ways to present the subject material in an engaging and relevant way. Our simulations are currently used by over 50 universities, including many Russel Group institutions in undergraduate and post-graduate courses. They are seamlessly integrated with the teaching modules, often (but not always) overseen personally by one of our consultants. Our objective is  to make sure that the students get the most benefit from having a chance to try their ideas and put their new business skills to the test. Our simulations have also be used very successfully for younger students in schools and 6th form colleges as an introduction to the exciting world behind being an entrepreneur.

In the last 25 years, the way we run our business simulations has changed dramatically. Initially, development was on “mainframe” computers, but the arrival of the Personal Computer provided the hardware training/teaching organisations really needed. Since then the hardware and software has continued to advance relentlessly and with the invention of the Internet, our products can now be used online for a quick and simple way to enter decisions and process results, anywhere, anytime. As always our experienced staff are available to answer any technical questions.

We have been successfully educating both employees and students about business and entrepreneurial skills for 25 years, and we plan to continue well into the future, always working with the best new technology to provide the best and most effective business simulation experience. Here’s to another 25!

Congratulations to one of our “alumni”, Richard Henfrey, who has just moved up to the post of  Board Director, Strategic Sourcing, at Blackmores in Sydney, Australia.

Blackmores (www.blackmores.com.au) is one of Australia’s premier health products businesses, with a great combination of growth, profitability and social responsibility. Richard will no doubt be making his sure his wide ranging talents and enthusiasm will have a concerted impact on the continued successful growth of the business.

Hello and welcome to the April Training blog. Various members of our team and customers will be making posts to tell you all about what’s going on and give you some exciting inside information!

We are dedicated to providing top quality business simulations for both academic and corporate applications across the UK and throughout the world.  April Training has been long established within this field, in fact this year is our 25th Anniversary!!   Based in Cheshire, UK, we provide simulation training for hundreds of establishments, from Manchester University to Aditya Birla and Tata (based in India).  In this blog, we’ll explain a little bit more about what exactly our simulation involves, and how it can be integrated into your training to make an exciting, memorable and knowledge-building activity.

Entrepreneurship and business can be a difficult subject to teach, whether the trainees are students or company employees. Many people view traditional lectures as “dull”, “bland” and “uninspiring”.  Here at April, we our mission is to change all that, by providing exciting, interactive and competitive business learning! You CAN can teach business very effectively with training simulations – a fun and engaging way to learn, and amazingly cost effective.

At April Training our software developers and trainers work together to creating tailored simulation events to suit your individual needs. Our researchers make sure that we have the most current available data to make all our simulations as relevant and realistic as possible.  Executive, Retailer and Entrepreneur are all regularly updated to make sure that they’re full of the latest information and the best tutor and student/trainee feedback.  April Training is dedicated to bringing you the best business simulations available anywhere in the world.